It's mid-October 2025. The bustling scene of the Hong Kong Global Sources Electronics Show is still replaying in my mind, and the sounds of customers inquiring about our products in the exhibition hall are still ringing in my ears. Yet, we've already quickly switched gears and plunged into preparations for the Milan Motorcycle and Bike Show in Italy, taking place from November 4th to 9th.

Less than a month separates the two shows, and behind this tight schedule lies our unwavering determination to vigorously promote our core product—helmet-mounted Bluetooth intercom headsets—on the international stage.

Following the conclusion of the Hong Kong show, the team had no time to rest and recuperate before immediately convening a preparatory meeting for the Milan show. At the meeting, everyone agreed that the core objective of this Milan trip was clear: to promote our helmet-mounted Bluetooth intercom headsets to more European customers.

Compared to the Hong Kong show, where we brought a wide range of electronic accessories to fully demonstrate our brand strength, our approach to sample preparation this time was completely different. The boss decided that the samples didn't need to be as extensive as those at the Hong Kong show. Instead, we focused solely on our core product, helmet Bluetooth intercom headsets, carefully selecting best-selling and new models. The goal was to be "few, but good," ensuring that each sample would serve as a powerful vehicle for promotion.

We carefully selected the best-selling models based on the past year's sales data. The two best-selling helmet Bluetooth intercom headsets we ultimately selected have proven to be excellent performers in both domestic and international markets. One boasts HD call capabilities, up to 15 hours of battery life, and multi-device connectivity, making it a favorite among cycling enthusiasts. Monthly sales in Southeast Asia alone exceeded 2,000 units.

The other offers enhanced user convenience and a waterproof and dustproof design, making it suitable for a variety of riding conditions. It has also secured a significant share of the domestic cycling equipment market. To ensure sample quality, we thoroughly tested each best-selling model, meticulously testing everything from call clarity and battery life to water resistance, ensuring that customers at the Milan show would experience the stability and reliability of our products.

A great deal of effort went into the preparation of the new Bluetooth intercom headset for helmets. This new product was developed specifically for the needs of the European market, featuring numerous upgrades to the existing features. Taking into account the high-quality music playback demands of European cyclists, the new product has been optimized for sound quality and supports high-definition music playback. Furthermore, to comply with European safety standards, an emergency call function has been added, allowing riders to quickly trigger a call in the event of an emergency, ensuring safe riding.

Furthermore, the new product features a lighter and thinner design, making it more comfortable to wear and adding no extra weight to the helmet. After prototype production was completed, the R&D team repeatedly debugged and refined the product details to ensure a stunning debut at the Milan exhibition and attract more customers.

Regarding staffing, unlike the multi-person team at the Hong Kong exhibition, this trip to Milan was comprised of only the owner and his wife. This decision was made to reduce exhibition costs and, secondly, to ensure that the owner and his wife had a thorough understanding of the product, enabling them to more accurately explain its advantages and features to customers.

To better facilitate the promotional efforts, the owner and his wife began preparations well in advance. The boss thoroughly researched the development trends of the European motorcycle and bicycle market and the specific needs of local customers for Bluetooth helmet intercom headsets. He compiled detailed market analysis and mastered the technical specifications of the new product to facilitate smooth communication with customers.

The boss's wife was responsible for preparing all necessary materials for the exhibition, including product brochures and posters. She also taught herself basic Italian and business etiquette to prepare for interactions with local customers. Every evening, the two of them would take time to simulate customer communication scenarios, constantly refining their communication methods and striving to leave a professional and positive impression at the exhibition.

For hotel booking, we learned from past experience and opted to work with a professional third-party agency. During the Hong Kong exhibition in April, we booked our own hotel, which encountered numerous issues, wasted time, and the location and service were unsatisfactory.

This time, after communicating with the third-party agency, they recommended a hotel closer to the exhibition venue based on our needs. This hotel not only boasts a prime location—just a 10-20 minute walk to the exhibition venue—but also boasts convenient transportation and a comprehensive dining experience. More importantly, the hotel also provides breakfast and round-trip transportation to the exhibition venue, saving the owner and his wife considerable time and energy, allowing them to fully focus on promoting the exhibition. After confirming the hotel reservation details with a third-party agency, we received the confirmation letter, which put our minds at ease.

During the preparations, many friends and partners curiously asked, "We just finished the Hong Kong exhibition, and now we're busy preparing for the Milan exhibition. Why are you attending so many exhibitions?" Each time, my boss would smile and answer, "To promote our Bluetooth intercom headsets for helmets."

For a company like ours specializing in cycling equipment, exhibitions are a crucial promotional platform. By participating in exhibitions, we can directly meet customers from around the world, showcase our products up close, and let them experience their features and performance firsthand.

The Hong Kong exhibition, with its radiating influence across the Asia-Pacific region, opened the door to the Asia-Pacific market for us. The Milan exhibition, as one of Europe's most influential motorcycle and bicycle exhibitions, brings together a large number of potential European customers and industry partners, providing a crucial opportunity for us to enter the European market. At the exhibition, we not only promote our products but also learn about the latest industry trends and competitor situations, gather customer feedback, and provide strong support for subsequent product improvements and market expansion.

As November approaches, preparations for the Milan exhibition are nearing completion. Samples of popular and new helmet Bluetooth intercom headsets have been prepared, meticulously packaged, and shipped to Milan via international logistics. Visas, air tickets, and other travel documents have been completed for the owner and his wife, and exhibition materials have been organized. The hotel reservation, made through a third-party agency, has also been confirmed. All preparations are proceeding smoothly, waiting for the official opening of the exhibition.

Expected to arrive on November 2nd, the owner and his wife embarked on their journey to Milan, filled with hope and confidence to promote their products. The plane slowly took off and flew towards Milan.

We knew we would face various challenges at the Milan trade show, but we were confident that with the high-quality Bluetooth headsets for helmets, the professionalism of our boss and his wife, and thorough preparation, we would be able to achieve excellent promotional results at the Milan trade show, allowing more European customers to recognize and appreciate our products, laying a solid foundation for expanding into the European market.

This cross-border promotional journey will be an unforgettable experience in our company's development.